Shops At Work boosts sales with QuestFields
MAARSSEN, the Netherlands — July 8, 2008 — Since September, 2007, Shops At Work uses QuestFields technology from MasterObjects on various of its websites, including Shops.nl. During the past months, intensive research was conducted to measure the business impact of QuestFields. During the research period, no other functional changes were made to the site.
Based on measurements, the addition of QuestFields can be labeled a huge success. The research shows that the addition of QuestFields increased the customer conversion rate by 6.9% compared to the prior search functionality. The successful QuestFields software was supplied by MasterObjects, Inc. based in San Francisco (California).
Shops At Work custom developed most of the software used on its websites. The choice for QuestFields was made because of the advanced functionality that MasterObjects was able to deliver “out-of-the-box”. QuestFields technology allows the addition of intelligent search fields to any existing or new web page. QuestFields retrieve and display information from multiple backoffice databases. QuestFields can simply be configured to work with any database or search engine without requiring custom programming. QuestFields display results at blazing speed, even when accessed by many thousands of simultaneous users.
Shops At Work is very pleased with the QuestFields product. "Within a day we had the first QuestField running on our site," says Max Pinas of Shops At Work. "Our web stores already offered friendly, effective functionality that allowed customers to find products by browsing. Now, customers can also jump to specific products at blazing speed using the QuestFields. Our conversion rate increase of 6.9% proves the significant business value of QuestFields."
About Shops At Work
Shops At Work develops and runs web stores for its own account (including shops.nl, www.bestelhp.nl, and www.progamer.nl) and on behalf of third parties (such as www.kijkshop-ict.nl and www.cowparade.nl).
To producers, distributors, and traditional retailers online retail presents the fastest track to new customers. Shops At Work's ambition is to expand its own sites as well as the stores it runs for third parties.
Shops At Work entered the online retailing business at the end of 2003 and since added its e-commerce hosting services for third parties. The company developed a professional software platform and built an organization that supports all relevant aspects of the online retailing business. Software and organization are optimally equiped to supporting large numbers of business transactions at the lowest possible cost.
About MasterObjects
MasterObjects, Inc. is a software development company with an international customer base and an established reputation for excellence in object oriented software design. MasterObjects' flagship product is called "QuestFields". The QuestFields software provides an out-of-the-box Information Access solution (IA) implementing a Service Oriented Architecture (SOA) for linking fields on web pages with enterprise information.
QuestFields provide a highly scalable solution for near-instantaneous retrieval of information from large content sources. Unlike other "Rich Internet Application" (RIA) solutions, QuestFields require no development or programming and include an enterprise-grade server that connects to existing databases, directories, search engines, web services, XML files, flat files, and legacy systems.
Primary markets for QuestFields include e-commerce vendors, information publishers, mobile platform applications, and enterprise intranet environments. MasterObjects originally incorporated in The Netherlands and established its headquarters in San Francisco in 2006 with offices in Chapel Hill (North Carolina) and Maarssen (The Netherlands). The company has multiple U.S. and international patents pending on its QuestFields technology.
For more information:
Max Pinas
Shops At Work b.v.
www.shopsatwork.nl
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+31 (0)15-215-3052
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Paul Eijpe
MasterObjects, Inc.
www.masterobjects.com
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mobile +31 (0)6-53-762-743
north america +1-800-518-6001
netherlands +31 (0)346-285-144
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